ICF Certified Coach

Bringing strategy
and clarity to
your next move.

I'm Josy — short for Josephine — an ICF-certified executive and professional coach with a decade of HR leadership at Amazon, Uber and GE. I help professionals at every career stage — and the people teams who support them — make their next move a thoughtful one.

Book a discovery call How it works
A decade inside
  • Amazon
  • ·
  • Uber
  • ·
  • GE
  • ·
  • Airbus
Josephine Santos, ICF Certified Career Advisor
Josephine Santos
About

HR strategist. ICF coach. Steady thinking partner.

I've spent more than a decade inside global organizations — Amazon, Uber, GE and Airbus — leading transformation, change management, AI enablement and people-analytics work across Latin America and beyond. I know what good people strategy looks like, because I've built it.

I completed my ICF-certified executive and professional coach training and brought that lens into my work. Today I coach in English and Portuguese, and partner with clients across borders, cultures and seasons of career.

Who I work with

People in thoughtful motion.

My clients are at every stage of their careers — from entry-level professionals finding their footing to senior leaders navigating their next move. Capable people, often quietly stuck or quietly ready for what's next. They don't need more advice. They need space, structure, and a question they hadn't thought to ask.

Transitions

Leaving a role, an industry, or a country. Returning to work after a pause. Designing the next chapter with intention — not by default.

Leadership

New scope, new visibility, new doubts. We build the practices, language and inner steadiness that bigger roles actually ask of you.

Cross-cultural moves

Relocating, leading global teams, or navigating a new culture at work. We translate ambition into a plan that fits where you're going.

HR & people teams

HR partners and people leaders who want a thinking partner outside their org — to sharpen strategy, change plans and the quiet hard calls.

The method

The C.L.A.R.I.T.Y.™ Method.

Career & Life Alignment for Resilient, Intentional Transformation in You. A signature framework, grounded in the ICF Core Competencies and a decade of HR strategy. It turns a fuzzy sense of “something needs to change” into a clear, considered next move — one that's genuinely yours.

01 Center & listen

First, we settle the noise.

Big career decisions are easy to make from a reactive place. We begin by getting quiet and honest — mapping the pressure, the patterns, and the quiet story you've been telling yourself about your work.

02 Align & reframe

Then, we reconnect your compass.

We realign your choices with your values, strengths and the person you want to become — and reframe the beliefs that have quietly been running the show. This is where the path forward starts to come into focus.

03 Initiate & sustain

Finally, we turn clarity into momentum.

Insight only matters if it moves you. We translate it into small, aligned action, track what shifts, and integrate the change so it holds — building real, sustainable momentum toward what's next.

The full seven-stage framework unfolds inside our work together.

Working together

Choose the shape that fits.

All engagements begin with a free 30-minute discovery call. Pricing is transparent and includes everything: sessions, materials, and message-based support between calls. Coaching is offered in English or Portuguese.

Single session

The Conversation

One focused session for a single decision or sticking point. Best when you already know the question and need a thinking partner to help you answer it.

  • 60-minute coaching session
  • Pre-session intake worksheet
  • Written summary & next-step note
  • Two weeks of email follow-up
Book a session
Most chosen

The Navigation

A full transition or leadership arc, paced to actually integrate. Bi-weekly sessions plus ongoing support — the rhythm where most real change happens.

  • Six 60-minute sessions, bi-weekly
  • Mid-point review & recalibration
  • Voice-message support between sessions
  • Tailored exercises & resources
  • Closing letter — your portrait, in writing
Start the application
For leaders & HR

The Partnership

A longer engagement for senior leaders, founders and HR partners carrying weight that doesn't have an obvious place to set down. Deep, longitudinal work.

  • Twelve 60-minute sessions
  • 360° stakeholder conversations
  • Quarterly strategic check-ins
  • Priority message-based access
Explore fit
In their words

What clients say after.

Shared with permission. A few of the people I've had the privilege to work alongside.

Josy didn't hand me an answer. She handed me the question I'd been avoiding — and then sat with me while I figured out I already knew what to do.
Taynee Mendes
Taynee Mendes
Communications Senior Manager
I came to Josy unsure whether to launch my own business. She helped me find real clarity around the idea — the why, the timing, the risks I'd been avoiding. I left ready to start.
Marco Bole
Marco Bole
CEO, SGEx
Calm, sharp, deeply kind. The mid-engagement letter she wrote me is still pinned above my desk. I re-read it before every hard conversation.
Ewandro Souza
Ewandro Souza
Financial Advisor
Common questions

Asked & Answered.

If your question isn't here, the discovery call is the right place to ask it.

What's the difference between coaching and therapy?
Coaching is forward-facing and goal-oriented; therapy is healing-oriented and often works deeply with the past. Many of my clients see both, and I'm careful about the line. If something therapeutic surfaces in our work, I'll name it and we'll discuss referral options.
What does ICF certification actually mean?
The International Coaching Federation is the global standard-setting body for coaches. ICF-certified coaches complete accredited training, log mentored coaching hours, and commit to the ICF Code of Ethics — which means, among other things, strict confidentiality between us.
Which languages do you coach in?
I coach in English and Portuguese. I'm also fluent in Español and speak conversational Français, so we can connect easily across cultures — but coaching sessions themselves are conducted in English or Portuguese.
How are sessions delivered?
All sessions are remote, by video. Clients in São Paulo can request occasional in-person sessions. I work with clients across Latin America, North America and Europe — and adapt session times to your time zone.
What if my employer wants to sponsor coaching?
Many engagements are. I'll work with you and your L&D or People team on a clean three-way contract that protects your confidentiality. The relationship is yours; the invoice is theirs.
How do I know if we're a good fit?
That's what the discovery call is for. Thirty minutes of real conversation, no pressure. If we're not the right match, I'll happily refer you to a colleague who is.
Get in touch

The first conversation is free, and the most useful one.

Book a 30-min discovery call Connect on LinkedIn
LinkedIn
linkedin.com/in/josephine-santos
Based in
São Paulo, Brazil — open to relocate
Languages
English · Portuguese · Español · Français